In marketing you must have heard of telemarketing. Does anyone still not understand what telemarketing is? If so, let’s take a closer look at the explanation below.
Telemarketing is
In principle, telemarketing is one of the marketing efforts that is still considered effective in addition to using advertisements in general media. The definition of telemarketing is an activity to market or socialize services or products using telephone media. Generally, the marketing strategy by using telemarketing is often used by several large companies to offer or socialize their products or services. Many marketing experts assume that offers by means of telemarketing tend to be easier for potential customers to accept because of their nature that does speak directly to potential customers.
Telemarketing Duties and Responsibilities
Some of the products that usually become the telemarketing market are credit card offers, banking insurance, hotel vouchers, tour packages, training provider services, civil engineering services, etc. Well, this time we will discuss the duties and responsibilities of telemarketing.
- Selling with Telemarketing
Just as the name suggests, the first task of telemarketing is to make sales over the phone and introduce the company’s products or services. Just like the marketing profession, in this position you must be ready to work by meeting sales targets and being under pressure. For marketing, rejection is a common thing.
- Customer Follow-up
In addition to selling, the task of telemarketing is to carry out follow-up activities on prospective customers or on customers who have already purchased or used the company’s services. You can ask whether they have bought the product or have used the company’s services or not.
- Explaining the Products to be Sold
Before you offer a company product or service, it is recommended that you explain in advance the product you are going to sell, so you can fully convince your potential customers.
- Receive Purchase Requests from Customers
Nowadays, it is not uncommon for customers to actually need your company’s products or services and want to make a deal via telephone. For that, try to offer other products so that your sales can increase.
- Collecting Information from Customers
In addition to making sales via telephone, you can also get other detailed information regarding your prospective customers, such as how the system or process works in their company, or get other information regarding competitors’ products or services that offer their products to customers so that you can better anticipate them in the future.
- Receiving Complaints from Customers
When your customers feel disappointed or your company’s products or services, then the first person who must be ready to face complaints is a telemarketer. In this case, try so that you can solve this problem starting from expressing an apology, paying compensation or compensation, and other solutions so that the problems experienced by potential customers do not spread to your boss.
- Giving Feedback Suggestions
Not infrequently there are also customers who are willing to give advice on how the cooperation between a telemarketer and a customer should work well. You should be able to convey these suggestions to your superiors.
- Providing Understanding and Awareness to Customers
Telemarketing does not always have to achieve closing in every telephone activity. If the potential customer does not need your product or service, then you must be able to provide information or understanding regarding the advantages of the product or service you offer.
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